| dc.description.abstract | I carried out extensive research into the alcoholic and seltzer beverage industry, specifically the branding, advertising, and business models of various ready-to-drink cocktail and beer companies. They range in the type of canned cocktails they offer, how long they have been in business, as well as how they sell and distribute their products. The market is saturated with hundreds of companies and I chose to research the ones that push themselves in branding or have unique advertising and business strategies in order to understand what stands out in today's market. I also explored different art movements that aligned with my project to incorporate into my graphic style. This research led me to develop a Florida inspired hard tea called Driftwood where I designed the brand identity, packaging, advertising, and web design. | |
