| dc.description.abstract | This paper presents a comprehensive case study on the development of Avid, a unique brand in the ski industry that allows consumers to customize their skis. The study explores the multifaceted approach of branding and marketing a fully customizable product, addressing a niche market segment of avid skiers who value personalization and performance. Through descriptive research, this project analyzes various successful case studies within the custom product space, including companies like Trek Custom Bicycles and Wagner Custom Skis, to understand industry trends, consumer behavior, and successful marketing strategies. This methodological approach helped in gathering detailed insights into effective branding elements, such as naming, typography, color schemes, and imagery that resonate with the target audience.
The branding process for Avid involved creating a distinct visual identity that reflects the energy and passion of its consumer base. The name 'Avid' signifies enthusiasm and is directly targeted at passionate skiers. This case study provides insights into the effective strategies for launching a custom product brand by offering a detailed examination of consumer engagement and brand loyalty in the context of personalized sporting goods. | |
