| dc.description.abstract | This paper explores the journey from a childhood love for cookies to the creation of a customizable and eclectic flavored cookie dough company. Frustrated by the limited options available in store-bought cookie dough, a mission was ignited to provide consumers with a wider array of flavors conveniently deliverable to their doorstep. The project involved extensive research into existing cookie dough brands, the impact of advertising on brand identity, and the significance of package design in capturing consumer attention. Utilizing descriptive research methodologies, including case studies of related brands, advertising strategies, and business models, as well as secondary research to supplement findings, this paper delves into the intricacies of launching a successful cookie dough venture. The culmination of this endeavor resulted in the development of a comprehensive branding strategy encompassing logo design, advertising campaigns, product packaging, website creation, and social media presence, all aimed at introducing a novel and enticing product to the market. | |
