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dc.contributor.authorMorris, Kendall
dc.date2014-05-02
dc.date.accessioned2015-01-07T18:42:39Z
dc.date.available2015-01-07T18:42:39Z
dc.date.issued2014
dc.identifier287en_US
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/7273
dc.description.abstractThis project focuses on the ways that student journalists can create a brand for themselves while still in college to make them better job candidates upon graduation. Over the past year and a half, I have worked to brand myself as a student journalist by creating an online portfolio to display my work and building brand consistency through five different social media sites. In the broadcast journalism industry, most job applications are online, thus creating a need for students to start building value in their name and work in college. By following the tips and guidelines outlined in this paper, I was able to create my brand as a reporter to land competitive internships and receive job offers before graduation, which proves the importance and validity of my work.
dc.titlePersonal Branding in Journalism
etd.degree.departmentCommunication Studies
local.collegeBob Schieffer College of Communication
local.collegeJohn V. Roach Honors College
local.departmentCommunication Studies


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