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dc.contributor.advisorGrau, Landreth
dc.contributor.authorHumphries, Rachel
dc.date2014-05-02
dc.date.accessioned2015-01-07T18:42:48Z
dc.date.available2015-01-07T18:42:48Z
dc.date.issued2014
dc.identifier225en_US
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/7325
dc.description.abstractThis study analyzes the differences between how male and female models are portrayed in magazine advertising within the Japanese and American cultures. It analyzes the prevalence of minority models, Westernization, gender stereotypes, and progressive gender concepts within Vogue and GQ. As the world becomes more interconnected, it is important for marketers to understand the ways in which customer preferences are changing, often blurring with one another, so that they can successfully promote products.
dc.titleGender Differences in Magazine Advertising Across Cultures
etd.degree.departmentMarketing
local.collegeNeeley School of Business
local.collegeJohn V. Roach Honors College
local.departmentMarketing


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