Luxury for the Masses: Why We Can't All Have It AllShow full item record
Title | Luxury for the Masses: Why We Can't All Have It All |
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Author | Allen, Kelly |
Date | 2015 |
Abstract | This study focused on the growth of luxury fashion brands and the impact of this growth on the rest of the fashion industry. Specifically, I examine how luxury brands introduced the commodification of fashion and laid the groundwork for the entrance of fast fashion retailers. Furthermore, I discuss how this transformation affected not only the fashion industry, but also the consumer and the environment. After evaluating each of these elements, I present the slow fashion movement as a sustainable and viable alternative to the current state of the fashion industry. Through theoretical support, an analysis of consumer demographics and psychographics, and a thorough investigation of current trends in the fashion industry, slow fashion emerges as the best solution for reinventing the fashion industry and amending the distortion that has occurred within it. |
Link | https://repository.tcu.edu/handle/116099117/10278 |
Department | Fashion Merchandising |
Advisor | Warrington, Patricia |
Additional Date(s) | 2015-05-01 |
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This item appears in the following Collection(s)
- Undergraduate Honors Papers [1362]
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