An exploration of fashion information flow between mothers and their children

Abstract

There is a new phenomenon in the fashion industry and the direction of trend information flow. Where children's apparel used to be influenced by adult apparel, there is an apparent change--children's apparel is beginning to have an influence on adult apparel. This study examines the phenomenon through the theories of fashion trend information flow and consumer socialization theory. It also examines the background of children's apparel as a basis for the phenomenon that is beginning to occur.