What Millennials Want to See: Effective Corporate Recruiting Videos for Attracting Millennials

Abstract

Corporate recruiting videos are the first point of contact many prospective employees will have with a potential employer. They serve as a first glimpse into the lifestyle and work environment a firm will supply to an employee, making them paramount to the recruiting process. Existing research shows Millennials possess different internal motivators when it comes to work that they search for when viewing corporate recruiting videos. Companies primarily targeting Millennials as potential employees are broadcasting videos that possess drastically different characteristics than firms primarily employing older generations. Firms should take note of how their corporate recruiting videos are either accurately or inaccurately reflecting the internal motivators of their target employees. This exploratory study seeks to elucidate some of the differences in these videos and provide examples for managers to utilize in creating change internally in the company recruitment process.