| Abstract | Growing up, I always adored playing with animals. I turned up my nose at dolls, and stuck to loving on my four legged friends. As I grew older, I kept my animal preference, to the point where I believed I was going to be a veterinarian some day. Eventually I found my passions elsewhere in the design world but I kept my deep love and fascination with animals. It breaks my heart knowing that there are animals all over the world going extinct due to predators and the changing environment. Wouldn't it be great if there were a zoo where you could see and learn more about these animals up close and personal while saving them at the same time? This project involved the marketing and branding of Eden Zoological Garden. Eden Zoological Garden is a zoo and research center that hosts animals threatened by extinction and assists in repopulating them. This was accomplished through extensive research of zoos, animal extinction, and the correct branding to appeal to a wide age range. In addition, imagery of animals in art throughout history was studied extensively in order to best pay homage to the rich foundations of animal art. The final result included branding, stationery, tickets, collateral, advertising, a website, application, map, infographic, interior design, exhibit design, and way finding. |
