| Abstract | "Sharing economy" is a new concept that shifts how consumers interact and consume products and services. The main, and potentially most important, factor that facilitates the sharing economy is trust. The paper revieweds the literature surrounding the implications of trusts in the online environment, and especially in different sharing economy platforms. Despite its prevalent applications in multiple industries, this paper only focused on the transportation industry, with the case of Uber and self-driving cars. In the literature review, the paper addressed the sharing economy by studying its definitions, trust, dispositions to trust, familiarity with the platform, perceived risks, and self-driving cars. The paper presented ten hypotheses about consumers' trusting intentions in Uber and self-driving cars using past research studies as the foundation. Along with the exploration of the literature, a study was conducted to collect data on consumers' trust constructs in the two technologies. The study examined participants' disposition to trust and attitudes towards Uber and self-driving cars. The statistical analysis was conducted to confirm the correlations among trust constructs and consumers' trusting intentions in Uber and self-driving cars. The paper concluded with the discussion of its practical implications, limitations, and further research areas. |
