This item appears in the following Collection(s)
- Masters Theses [4178]
Title | Advertising and attitude formation: the effects of appeal strategy and language intensity |
---|---|
Author | Lovett, Helen Margaret |
Date | 1976 |
Genre | Thesis |
Degree | Master of Arts |
Link | https://repository.tcu.edu/handle/116099117/35335 |
Department | Strategic Communication |