Designing binge-drinking prevention campaigns that target Hispanic/Latino college students: Importance of individual attitudes and real-time peer supportShow full item record
|Title||Designing binge-drinking prevention campaigns that target Hispanic/Latino college students: Importance of individual attitudes and real-time peer support|
|Author||Morales, Gabriela; McIntosh White, Judith; German, Lisa; Dozal, Mario; Bentley, Josh; Weiss, David|
|Abstract||Among U.S. college students, alcohol abuse, including binge-drinking, is an increasingly serious and pervasive problem. Student alcohol abuse can lead to societal and individual impacts, including "increasing rates of driving under the influence, unintentional injuries, and deaths, and a host of other social, psychological, and physiological problems". Discovering particular characteristics and patterns of communication during the college/university life stage may assist the design of more effective health promotion campaigns aimed at alcohol abuse prevention/cessation. Unfortunately, to date, interventions aimed at changing student behaviors and environmental facilitators have had limited success. In particular, little research has focused on understanding the nature of appeals targeting Hispanic/Latino students (e.g.). Such interventions may benefit from additional focus on increasing college students' social support reliance and/or on boosting their perceptions of self-efficacy and from further identification of specific appeals resonating with Hispanic/Latino students. The present study investigates students' self-reported levels of both of these factors and provides implications for including appeals targeting these factors in health intervention campaigns.|
Hispanic/Latino college student
alcohol abuse prevention campaigns
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