| Abstract | This project involves the design, marketing, and branding of a luxury makeup company with a unique selling point of matcha. Extensive research into the cosmetic and skincare industry, FDA regulations, and matcha tea will be researched. Descriptive research was conducted to understand the design process and marketing strategies of makeup brands. All sources researched went into the decision-making for the target market demographics, marketing and promotional strategies, cosmetic package design, and brand identity of makeup brands. The results of this project include the brand identity, collateral, packaging, social media, and web design. |
