| Abstract | The brand and graphic identity of the United States National Park Service has become outdated for newer, modern audiences. In order to best understand how to successfully redesign the NPS look and function. In-depth and comprehensive research was conducted. Research was gathered in the form of focused case studies to gain insight on the design, marketing, and business success of other nature-based companies, groups, and programs. Several resources were used to gather insight amd inspiration from nature-oriented brand identities, marketing strategies, symbolic colors, and more to drive new design decisions. The researched case studies proved points such as corporate advertising is harmful when used for the promotion of nature, nostalgic design with a modern twist reaches broad audiences, and that the creation of branded apparel and products can be a successful marketing tactic, amongst others. The results of this design reformation project include an identity system, website design, social media platforms, apparel and merchandise, and collateral brand elements. |
