| Abstract | The COVID-19 pandemic prompted worldwide lockdowns and extensively produced undisputable change beginning in March of 2020. Two years later, the results of the pandemic are seen in every sector of every industry. This paper analyzes how the pandemic has impacted the global fashion industry and provides recommendations for businesses on how best to proceed. Extensive research was performed, categorizing the study into three sections where widespread change has been met: trends, digitalization, and sustainability. The impacted trends include fashion, social, manufacturing, and economic. Digitalization research encompasses eCommerce and the metaverse. This paper examines humanitarian issues and circular consumption methods pertaining to sustainability. Through understanding the kind of impact the pandemic has had, businesses can draw meaningful conclusions on how to progress effectively. Predictions are forecasted as to what the future holds and how to navigate those years successfully following an international pandemic. Results include renewing traditional business models, streamlining operations, and sharpening customer propositions. The business models that have long been successful will need to be reconfigured, adapting to the increasingly digitalized society. Additionally, streamlining operations will allow for fewer supply chain disruptions and create a more profitable and efficient way of manufacturing. Lastly, sharpening customer propositions by tailoring marketing campaigns to consumers in specific geographic areas will prove successful. Overall, these recommendations illustrate the impact of the COVID-19 pandemic on the global fashion industry. |
