| Abstract | This project involves the marketing and branding of a dairy brand that sources its high-quality products sustainably from local farmland to bring them to their consumer's table. This was accomplished through extensive research into the dairy food industries as well as many sustainable food and dairy brands, including the profile of its educated consumer and target market and the marketing of dairy products and specialty brands that honor sustainability. The results include the identity system, brand collateral, multiple forms of packaging, social media platforms, and many interactive digital elements. |
