The Effect Of Bright Colors On A Female's Perception Of Male Desirability
This study focused on the effects of color on the perceived attractiveness of humans. Specifically, I examined the influence of red and other bright colors on female ratings of male attractiveness. Based on various studies conducted on the effect of red on perceived attractiveness, I hypothesized that red will increase the attractiveness rankings. Based on observations of non-human mating procedures, I also hypothesized that other bright colors would increase the attractiveness rankings of males. Attraction was measured using an online survey of female students after they viewed pictures of men in variously colored shirts. There was a significant effect of color on attraction; however, bright colors did not affect attractiveness as predicted. Females found men in red more attractive than men in dull colored shirts, but they did not find men in bright colored shirts significantly more attractive than men in dull colors.