QUESTION MARK CULTURE: HOW CULTURE AFFECTS ENTREPRENEURSHIP AT AMAZON

Abstract

This exploratory study of corporate culture’s effect on entrepreneurship first defines and reviews literature of intrapreneurship and entrepreneurial orientation (EO).  A case study of Amazon.com leads to discussion of the company’s operations, vision, values, and founder.  Through analysis of Amazon’s culture, this research aims to develop a model with recommendations for companies to remain entrepreneurial past the startup phase.  The essence of this research is to explore how culture can affect entrepreneurship within existing organizations.