QUESTION MARK CULTURE: HOW CULTURE AFFECTS ENTREPRENEURSHIP AT AMAZONShow full item record
|Title||QUESTION MARK CULTURE: HOW CULTURE AFFECTS ENTREPRENEURSHIP AT AMAZON|
|Abstract||This exploratory study of corporate culture’s effect on entrepreneurship first defines and reviews literature of intrapreneurship and entrepreneurial orientation (EO). A case study of Amazon.com leads to discussion of the company’s operations, vision, values, and founder. Through analysis of Amazon’s culture, this research aims to develop a model with recommendations for companies to remain entrepreneurial past the startup phase. The essence of this research is to explore how culture can affect entrepreneurship within existing organizations.|
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