Question Mark Culture: How Culture Affects Entrepreneurship At Amazon

Abstract

This exploratory study of corporate culture's effect on entrepreneurship first defines and reviews literature of intrapreneurship and entrepreneurial orientation (EO). A case study of Amazon.com leads to discussion of the company's operations, vision, values, and founder. Through analysis of Amazon's culture, this research aims to develop a model with recommendations for companies to remain entrepreneurial past the startup phase. The essence of this research is to explore how culture can affect entrepreneurship within existing organizations.