QUESTION MARK CULTURE: HOW CULTURE AFFECTS ENTREPRENEURSHIP AT AMAZONShow full item record
| Title | QUESTION MARK CULTURE: HOW CULTURE AFFECTS ENTREPRENEURSHIP AT AMAZON |
|---|---|
| Author | Cowles, Burton |
| Abstract | This exploratory study of corporate culture’s effect on entrepreneurship first defines and reviews literature of intrapreneurship and entrepreneurial orientation (EO). A case study of Amazon.com leads to discussion of the company’s operations, vision, values, and founder. Through analysis of Amazon’s culture, this research aims to develop a model with recommendations for companies to remain entrepreneurial past the startup phase. The essence of this research is to explore how culture can affect entrepreneurship within existing organizations. |
| Link | https://repository.tcu.edu/handle/116099117/10302 |
| Subject | Entrepreneurship
Corporate Entrepreneurship Corporate Culture |
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