Selling Product or Selling Gender: Toy Advertisments and Child Gender IdentityShow full item record
|Title||Selling Product or Selling Gender: Toy Advertisments and Child Gender Identity|
|Abstract||Significant research has been conducted on how well children understand advertisements and the effect advertisements and television have on a child. However, there is not a large amount of research on the effects of toy advertisements, specifically, on children's choices for play and on gender identity. This paper will attempt to bring together multiple aspects of research that touch on all of these points to better grasp a full understanding of the topic. The current study consisted of three phrases: (1) a series of interviews with children ages 4 - 9, (2) a survey of parents, and (3) in-store observation. The research found that young children identify certain toys as gendered but that they and their parents are open minded about playing with many toys specifically marketed to the opposite gender. It was also found children could not provide a true understanding of what an advertisement's purpose is until they were 9 years old.|
This item appears in the following Collection(s)
- Undergraduate Honors Papers 
Showing a few items related by title, author, creator and subject.
Humphries, Rachel (2014)This study analyzes the differences between how male and female models are portrayed in magazine advertising within the Japanese and American cultures. It analyzes the prevalence of minority models, Westernization, gender ...
Collins, Ashton (2015)Many political theorists rely on gender neutrality as the standard for a gender just society. Within such a society, equal opportunities would result in equal outcomes for men and women in all professional and domestic ...
Assets, Liabilities, And Gender Equity: How Gender And Economic Performance Affect CEO Communication Helf, Marisa (2017)Men and women communicate differently. However, existing research has yet to examine if the stereotypical gender communication differences are evident in all groups and settings, in particular the case of Chief Executive ...