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- Undergraduate Honors Papers [1357]
Title | Customer Selective Pricing And Cause Related Marketing: Does It Affect Consumers' Incentive To Give? |
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Author | Reed, James |
Date | 2014 |
Abstract | This paper examines the relationship of cause related marketing (CRM) and name-your-own-price (NYOP) selective pricing and its effect on customer transactions. By exploring current CRM and NYOP endeavors through various case studies, a framework is created to help businesses find an optimal mix of CRM and NYOP reflective of the industry and target audience to enhance customer transactions, brand promotion, and/or revenue. |
Link | https://repository.tcu.edu/handle/116099117/7252 |
Department | Marketing |
Advisor | Kleiser, Susan |
Additional Date(s) | 2014-05-02 |